Apple Renames 'apple Tv+' to 'apple Tv'
Posted3 months agoActive3 months ago
daringfireball.netTechstory
calmmixed
Debate
20/100
AppleApple TVBranding
Key topics
Apple
Apple TV
Branding
Apple has renamed its streaming service 'Apple TV+' to 'Apple TV', causing discussion about branding consistency and potential consumer confusion, with some commenters questioning the logic behind the change.
Snapshot generated from the HN discussion
Discussion Activity
Moderate engagementFirst comment
12m
Peak period
7
0-1h
Avg / period
4.5
Key moments
- 01Story posted
Oct 14, 2025 at 8:29 AM EDT
3 months ago
Step 01 - 02First comment
Oct 14, 2025 at 8:42 AM EDT
12m after posting
Step 02 - 03Peak activity
7 comments in 0-1h
Hottest window of the conversation
Step 03 - 04Latest activity
Oct 14, 2025 at 9:44 AM EDT
3 months ago
Step 04
Generating AI Summary...
Analyzing up to 500 comments to identify key contributors and discussion patterns
ID: 45579251Type: storyLast synced: 11/17/2025, 10:06:20 AM
Want the full context?
Jump to the original sources
Read the primary article or dive into the live Hacker News thread when you're ready.
And Apple TV the physical device for streaming content from many services and sources.
Just the same name now?
Apple TV (the hardware) seems worth jettisoning. As a piece of hardware, it doesn't really have anything that isn't the same or better at a much lower price points of other HDMI-connected streaming devices or smart TVs.
It's actually the best streaming hardware available.
However, for Apple TV (the service) to be enjoyed by millions of people worldwide (presumably the goal), then you cannot rely on Apple TV (the hardware). To be sure, Apple doesn't rely on Apple TV (the hardware) for people to use Apple TV (the service), since their Appel TV (the app) is available on all the major TV and streaming devices (which is where most people around the world watch TV shows and movies). I'm just saying that Apple TV (the hardware) doesn't seem like something worthwhile keeping alive. It isn't a force in gaming and Apple TV (the service) has to be available on non-Apple hardware for it to succeed. So Apple TV (the hardware) doesn't serve a strategic purpose.
Whether or not Apple TV (the hardware) is the "best streaming device" is debatable, but to each their own.
True. Maybe they are making good profit on Apple TV (the hardware).