Amazon Is Digitally Erasing Guns From James Bond Posters

Posted3 months agoActive3 months ago

Khaine

56 points

21 comments

kotaku.comOtherstory

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CensorshipJames BondAmazon Prime

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Censorship

James Bond

Amazon Prime

Amazon allegedly digitally erased guns from James Bond posters on Prime, sparking debate about censorship and the alteration of media, with some users questioning the story's validity and others expressing frustration with the change.

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Oct 4, 2025 at 9:01 AM EDT
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Discussion (21 comments)

Showing 21 comments

PedroBatista

3 months ago

1 reply

I would be OK if they swapped it with a cucumber or a banana.

Why even get mad at this point? It's an "asset" like any other product. They bought the rights. I feel people in general are becoming "rational" actors too, by just ignoring the product if they don't like it.

At the end of the day, yes it's funny and stupid. Who cares? ignore them.

techjamie

3 months ago

2 replies

It's moreso about the general trend that's happening where everything must be sanitized and advertiser-friendly. Like, is it really that far-fetched for an action thriller movie, that contains guns and people using them, to also have a gun on the poster? Do we really need to protect society from that?

Plus, movie posters are art to a number of people. Someone very specifically chose the lighting, the expression, pose, and background to convey a message about the movie. But now it's being censored because "gun scary."

I, for one, don't welcome the bland, homogenized world that corporations are trying to turn everything into.

GWBullshit

3 months ago

Nah, it has nothing to do with what you think.

Here's the real reason: https://hard-drive.net/hd/entertainment/luigi-departs-from-m...

Look at that picture, look at the date of the article, then consider "that thing that happened".

add-sub-mul-div

3 months ago

There's something to be said about the culture of needing to find outrage or offense in every little thing, too.

The next movie will have guns. Wake me if the next movie doesn't have guns.

delichon

3 months ago

1 reply

In the new UK double oh agents are no longer licensed to kill, but they can post whatever they want on social media after a committee approves it.

burnt-resistor

3 months ago

The most humorous thing I read on the internet this week. ¡Gracias!

Molitor5901

3 months ago

2 replies

Perhaps I just feel old.. but I really, really wish they'd go back to making Bond films like Moonraker, Diamonds are Forever, and the Man with the Golden Gun. No big explosions, just nice cars, suave hero, good stories, and all the spy gadgets and things many of us love.

Albert Broccoli had the formula right and IMHO we should go back.

vunderba

3 months ago

2 replies

It feels like with the meteoric success of Christopher Nolan's "Batman Begins" in 2005, every studio felt like they had to follow suit and make their movies "dark and edgy".

Personally, I wasn't a huge fan of the Daniel Craig reboot either. We already had a thousand overly serious spy thriller series at that point (Bourne Identity, Mission Impossible, etc.). Give me the almost cartoonishly villainous enemies, the outlandish technological gadgetry, and the punchy one-liners of the original James Bond movies any day.

Molitor5901

3 months ago

Dark and edge movies. That's a good point. It felt like in television land, we had moved beyond the dark and foreboding Nordic Noir style programs and into something less dark. I liked Casino Royal, I thought that was as exciting of an action-Bond that I've seen.

For those of us who have invested in a chain or series for a long time, it may feel comfortable, predictable, and so when something changes it can burst the magical bubble of cinema. Perhaps that's the danger of film series that are basically the same, just a different story, whereas short periods before change conditions the audience to let go of a nostalgia, and keep plowing ahead because it's just enough of a change not to disrupt that comfort - yet modernizes etc.

too modern. As with a lot of series modernized, it may have the effect of taking something familiar, changing something that disrupts the.. nostalgia?

jinushaun

3 months ago

Hopefully the pendulum swings back. Reminds me of the pure evil vs relatable villain meme.

https://www.smbc-comics.com/comic/evil

I used to be tired of simple villains, but now I’m tired of complex relatable ones.

tim333

3 months ago

Of course those ones were based on Ian Fleming novels of which there were a limited number.

vunderba

3 months ago

2 replies

As much as I can't stand censorship / Amazon / etc., has anyone actually taken the time to vet this story before voicing their outrage?

A cursory search online reveals only a single source [1]. Additionally searching on Amazon Prime for Bond movies shows PLENTY of poster/cover art with Bond holding his quintessential Walther PPK including Dr. No [2] which was mentioned in the article.

So unless this was leaked by an intern or maybe its being AB tested in various regions, this seems like a big fat nothing. I mean why single out James Bond? Why not Terminator, Predator... basically every Schwarzenegger movie in existence with the exception of Jingle All the Way.

[1] https://www.mi6-hq.com/sections/articles/amazon-prime-2025-r...

[2] https://www.amazon.com/dp/B009GEPRZE

gruez

3 months ago

1 reply

The new posters look oddly consistent with each other, but don't look any way close to the ones I could turn up on google images, so my guess is that they used AI to generate them, but for whatever reason the AI refuses to generate guns, hence lack of guns.

vunderba

3 months ago

Yeah I did the same thing - running a reverse-image search for similar images with a date filter to find older ones and nothing came up.

Most GenAI models can do weapons without any complaints. For fun I recreated that same set of posters with Bond holding absurdly huge weapons.

https://imgur.com/a/JcAbtmk

KhaineAuthor

3 months ago

Because Amazon now own the rights to James Bond

tim333

3 months ago

Somewhat related New Yorker cartoon https://www.newyorker.com/cartoons/daily-cartoon/friday-febr...

wpm

3 months ago

How utterly fucking pathetic.

jsheard

3 months ago

They forgot the gun in the 007 logo. Rookie mistake!

ChrisArchitect

3 months ago

Same source is reporting maybe a reversal:

Reloaded: Amazon Prime has ditched the gun-less AI artwork after fan backlash (October 4th)

https://www.mi6-hq.com/sections/articles/amazon-prime-2025-d...

burnt-resistor

3 months ago

I might be a socialist, but when I was a kid, toy guns didn't even have orange tips until police became so trigger-happy and scared that they started shooting kids instead of teaching cops how to respond properly, and now we've arrived at revisionist and canceling vintage media like some Christian "family-friend" edited DVD rental service.

squidbeak

3 months ago

The source is nested through a couple of links.

https://www.mi6-hq.com/sections/articles/amazon-prime-2025-r...

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