I Feel Apple Has Lost Its Alignment with Me and Other Long-Time Customers
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The author feels Apple has lost its alignment with long-time customers due to lackluster innovation and poor design choices, sparking a heated discussion among commenters about Apple's recent products and marketing strategies.
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I too have experienced this. I expect that i have been too direct in my dislike of apple in this post.
You have to come at the problem sideways. To allow for any real hope of not being down voted the crowd.
I dont know what the root cause is.. if Cupertino corp has a really expensive pr team or apple devices are laced with some kind of mind altering drug.. the effect is the same.
The updated applications which Just clearly copy Android are nice however.
I’m kind of indifferent to it so far but I can see what someone might have been thinking.
The only thing I disagree with here is about the Air. I think Apple's strategy with the Air is to split the Pro line. Previously the Pro phones were for people who wanted a premium feeling and who wanted premium features, but those are often in tension, and might hold each other back. Now the Air is for those who want premium feel (you might call it flashy, looks great, feels great, but has trade-offs), and now the Pro is an uncompromising set of features, at the expense of being bigger and having a comical camera ~bump~ ~plateau~ continent. This is the same as the Watch, where you have the stainless steel models for the premium feel, and the Ultra for the premium features.
I suspect many on HN may not differentiate between the premium features and feel as much – I know it's not what I jump to – because "design is how it works" and many here aren't as fashion conscious, but a lot of folks buy new phones based on the colour, or how thin it feels, or other details that are easily written off when you know more about the hardware. I think the Air might be a big hit, while getting very little of the enthusiast market.
I've changed phones since then and at some time found red "too much", so I went with a black case because I thought I needed to look more serious. Should revisit that thought, especially when talking about phone cases... :-D
When "you can't use it outside anyhow" expands to phones, which are only useful because you can take them outside.
If you're one of those people who goes "why can't they make the phone thicker and heavier with more battery life", you should be overjoyed at the Air, because now that those buyers are peeled off to a different SKU, the product line for you doesn't need to find a happy medium with them.
Apple is a hardware company that makes lifestyle products. Why isn't their hardware appealing to me? Why can't it be?
In a competitive economy, phrases like this should a last resort, used to describe only the most decrepit and unjustifiable businesses. If nothing they can announce will interest me, then what are they even selling? A religion? A service? Certainly not a commodity, apparently nothing I need.
The iPhone Air tests none of those things.
They did something similar when they transitioned the product line to aluminum.
(As a product, it’s the opposite of what I’d want — worse battery, bigger screen, worse camera, but they’ll certainly sell enough to debug the assembly lines.)
I don’t disagree that it has something to do with supply chain, but it’s not the titanium cases.
I don't think the Air is merely a precursor to the foldable, however. It's rather that the technological evolution that allowed for the 5mm thin iPad Pro last year allows for the Air this year and helps with the foldable next year (and thinner MacBooks are rumored as well). But the Air is probably there to stay as a separate form factor, assuming that it doesn't flop in terms of sales. The foldable will be much heavier and bulkier, more resembling a Pro Max.
I've also seen speculation that it's an engineering experiment to see if they can squeeze all the essential components of a high-powered computer into a space the size of the camera plateau. Which may eventually lead to viable AR Glasses (or a cheaper Vision).
I do find that wireless earbuds actually last much longer than the wired variety, despite the non-replaceable batteries. Back in the day I went through one or two sets of earbuds a year because the wire failed internally, whereas I've only had two TWS pairs in ~six years (admittedly, it was the battery that became a problem in the first set). There's undoubtedly a lot more e-waste gubbins in each though.
Does anyone actually make wired headphones with ANC?
No ANC but they already isolate sound very well.
A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.
A convertible Macbook Air with a touch screen? It would be sold out.
Neckband-style airpods with all-day battery life? Might not sell out, but would be popular.
A best-in-class TV powered by Apple TV? Would probably sell well.
But all of these products would cannibalize sales of some other expensive iDevice.
The number of people who might actually like this is very tiny. Most of them do product reviews. But their audience is not going to care. Think about your older uncle. Your niece in her 20s who loves to paint and read but doesn't want to replace hardware. That's what most people are like.
Those are the people who Jobs focused on impressing and enabling to do things they wouldn't do otherwise. That is the focus that has been lost without Jobs, IMHO, and it's the focus that makes the products better for people who want to get the most out of their products per unit of time invested in learning how to use it.
In particular, I'm thinking that I (a person of reasonable technical skill) would love to help them out by changing the designed-to-be-swapped screen on the phone they dropped instead of them paying someone else to conduct surgery on it.
I see a lot of issues here personally.
I have changed the battery on two iPhones on my own, and replaced one screen on my own. I've also once had one of those little shops do it, quickly and cheaply. I only did it on my own because I wanted to see how difficult it was. The savings in money and extra time was completely wasted other than for the entertainment value of changing it.
The slice of people who get entertainment value out of changing their screens, yet does not have the skills to do it on a current iPhone, must be quite small. Surely less than 10% of the population, for a "feature" that has easy alternatives of paying somebody $20-$30.
If changing the screen of a phone were as simple as changing the oil in a Honda is, then none of this conversation would have to happen.
Those are two very different topics. Sure, cars don't advertise their ability to be maintained without special tools. But I also know a lot of people who do in fact want to change the oil in their own car (because it's not hard, and much cheaper once you have the tools).
Big bonus points for making spare parts available without all the BS strings attached that apple currently has.
Even if the majority of people are unable to do these part-replacements themselves, it is still a massive improvement to make them easy to perform. The reduction in expertise required to perform these replacements would significantly reduce the cost of these operations while simultaneously reducing e-waste.
Definitely not! This would be an inferior product in almost every respect for 95% of customers.
This is a false choice. There are thinner phones that have replacable batteries already.
A TV is bulky, race to the bottom commodity that is only replaced every 5-8 years.
> Neckband-style airpods with all-day battery life? Might not sell out, but would be popular.
I don’t think Apple has any issue selling AirPods. But honestly, I do like my $70 Beat Flex for traveling. I don’t have to worry about them falling out of my ears and between the seats on flights and the double flange ear tips block noise better than AirPods Pro.
I’ve had touch screen convertible Dells. I never used the touch screen. They are bulky, the screen ratio is off either way compared to an iPad. On the other hand, my wife now uses an iPad Air 13 inch with a regular old cheap Bluetooth keyboard and mouse and she loves it. Her x86 MacBook Air was getting long in the tooth.
This is before the newest OS with real windows.
[1] or more relevant to the HN crowd “For a Linux user, you can already build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem. From Windows or Mac, this FTP account could be accessed through built-in software.”
True but, can't you kind of say the same about phones? My sister buys Moto-G's. They cost her $120. Apple charges more. They make their own market. I don't know how much I'd be willing the pay but I feel like I'd pay for an 65" Apple TV. Sony, LG, Samsung, Roku, TCL, all make crap TVs that want to spy on you. They are almost universally underpowered for their apps and OS and are all jank AF. i have an AppleTV plugged into my Sony and a few times a month I bump the bad remote and it switched to Google TV and tries to get me to sign in so it can serve ads at me.
The market for an apple branded TV might not be the same size as phones but I suspect it's big enough to become 5% of their profit.
Who would have guess headphones would do so well before they did so well?
No, at least not at the flagship $1k+ market Apple competes in. Maybe for $120 motos, but apple is competing in an entirely different market segment. They're absolutely not commodities - apple charges a premium with strong margins and a differentiated product. They have regulars who upgrade (bi-)yearly, regardless of the features and price and necessity. They literally have a subscription program for iPhones.
> The market for an apple branded TV...
They already have the most profitable part of the TV market. They sell an expensive add-on to TVs that offer over-the-top subscriptions and software services. The remaining panel is sold nearly at-cost on the assumption that the underpowered processor inside will serve you ads instead. They're expensive to ship, tough to stock, and high-end ones worth selling are a niche market.
Apple sells computer monitors, which are pretty close to TVs in terms of "commodity" status, and the products are like 2x the cost of their closest competitor spec wise. That should be a clear indicator on the potential and costs for even bigger screens.
> Who would have guess headphones would do so well before they did so well?
Well, they bought beats who certainly helped prove the market for headphones expensive headphones from a recognizable brand (to say nothing of Bose, Sony, etc who had sold headphones for a generation prior).
Same applies to everything else electronic that I own.
While the Apple Remote natively uses Bluetooth to communicate with the AppleTV, it does have IR to control TVs that don’t support CEC.
They product they won't make ... the $400 iPhone.
iPhone SE was around for ages
A $600 plastic MacBook air with 4x usb-c.
A $300 cross between the Mac Mini and an Apple TV
A fairly priced computer monitor.
I didn’t know that it was exactly what I needed.
2. "Current Apple Product" + "My own personal tweak" isn't a product strategy. "A convertible Macbook Air with a touch screen?" wouldn't move the needle sales wise, and would just be a headache for developers. If, for some strange reason, you need a 19inch touch screen, the iPad pro already exists and has better developer support.
Most Apple products are locally maximized. The last great new Apple product was the AirPods in 2016. Neither the Apple Watch or Apple Vision Pro seems like they will define a new product space.
And probably a regression on the waterproofing efforts they've made over the last decade. If you're gonna make it thicker, just put a bigger battery in.
The same was said about a smaller iPhone. They made it and sales were lacklustre. I know a few people that lament it, but sale's don't lie...
Go the other way. Hermetically sealed, no connectors, inductive charging, rugged, with a solid state battery that will outlive the rest of the phone. Solid state batteries are more expensive, but that's a cost issue for car-sized batteries, not phone-sized batteries for US$1000 phones.
Samsung expects to have 20-year battery life in 2026.
An iPhone doesn't need replaceable battery or an easier to replace screen, there are other phones that have these features and anyone is very welcome to buy them. Moreover, the screen is really not that hard to replace and you can charge any phone off a powerbank, you can even have a special magsafe powerbank that you carry in a bag. A 3rd gen SE (relatively crappy for an iPhone) can charge up to 50% in half an hour if your wall block outputs more than 20w. The point of an iPhone is that it's powerful enough to do pretty much anything that anyone needs and has software that's good enough to the point that it doesn't need some shitty skin over it. It's also supposed to be consistent with your other apple devices and supported for absurd amounts of time in comparison to the competition.
Touchscreen on laptops is shit, I'm not interested in fatiguing my shoulders while I work for a 0.01% usability benefit in some niche scenarios. It's a gimmick, nobody actually needs it. My current gen MBAir lasts literally days on battery. If you want a touchscreen Apple product with a keyboard then iPads are right there. They exist. The trackpad on any macbook virtually eliminates the need for a touchscreen and that's why they're the best trackpads on any laptop.
Airpods are the breakthrough product that they are because they aren't neckband style, they're literally the seashells that Ray Bradbury describes in Farenheit 451. For better or worse. They've been around for a long time now and we've forgotten that nothing like them existed in. the mainstream before they did. All the initial criticisms about them have evaporated, they have become normal as has their form factor. No neckbands or wires, the charge case juices them up and the battery on them definitely lasts all day, I've tried. If they had wires or a neckband then they simply wouldn't be what they are. If you want neckband style earbuds like you've descriibed there are plenty of options out there that existed before AirPods did.
Why would Apple make a TV when Samsung has that market fully cornered? In every way. What would be the point of competing with the company that makes the actual display panels that literally everyone uses? Apple can offer it's excellent software and they've done that, you can plug an Apple TV into any TV or, if your TV is 'smart' like all TVs nowadays, you can use the Apple TV app on your best in class TV. As well as the Youtube App, or the Netflix app, or the Prime app, or pretty much any service you want has a smart TV app really. What would anyone gain from Apple making a best in class TV?
None of these devices would cannibalize sales of any of Apple's products because they're all a terrible idea. If you want non-apple products then just buy them. They exist. All that stuff exists, just not made by Apple because those are inherently non-Apple ideas. Apple makes their devices for people who want their devices and everything that comes with their devices.
All of your solutions are bulky and difficult to manufacture compared to current products though.
LiDAR was cool.
They could buy Oura and let you write apps with programmable micro LEDs, and that would’ve been cool.
If iPhones had Star Wars style holographic projector, that’d be cool.
They could just be content with keeping the lights on without unnecessary UX changes that literally no one asked for, and that would be cool.
I’m still happy with Apple, but the problem is that they now perceive staying relevant is wasting battery on visuals and making the phone thinner. Those are recycled old-ass ideas. They need to find the new Jony Ives.
That's a lot of hyped, flashy events between anything really Earth shattering.
Maybe we miss when Apple was boring and new machines just rolled out with little more than a press release and a spread in MacWorld magazine.
1. It’s primarily for the people at Apple and their partner manufacturers to realize and be reminded of the value of the work that they do.
2. It’s a message to the broader tech community that if you’re going to copy most of what we do, here’s a few that actually save lives.
Now will it sell more watches… probably. Is it a net positive? I think so.
I'm hoping that the iPhone Air will make them prioritise eSIM support!
- lack of eSIM support
- invoice/statement layout hard to read
- businesses can use the residential NBN plans but they don't display correctly on their Carbon business portal
- some advanced mobile service control codes to configure message bank, call forwarding, etc, don't seem to work
Everything else about them has been perfect. Great service, reasonable prices, perfect reliability (zero downtime AFAIK!), and Australian-owned.
(Gonna chuck my AussieBroaband referral code here in case this convinces someone to switch! 13610811)
I’m not sure what the issue is though, could it be a standards issue? Government tracking phone users? Someone being cut out of the money?
Answers please on a postcard.
AirPods becoming e-waste? Seriously? Pick a better idea to make your point, because pretty much everyone I know has had their AirPods for 2-3+ years, and even if that was _when_ they decided to move onto another, that's an _incredibly_ long amount of time to have wireless earbuds of those quality at that price point.
And as for disabling features on the Apple Watch - again, seriously? Most techie, HN'y complaint ever. There's a reason the Apple Watch and AirPods sell as well as they do - people love them.
As for awe at new features - AirPods live translation, standard iPhones being ProMotion, one of the thinnest phones ever created?
This is just a terrible opinion piece.
But people love to rage and be enraged on the internet. So anyone pointing the vacuity of the enraged is downvoted and cast aside.
At least in tech circles.
I've been hearing that since before Slashdot dubbed the iPod lame. So I just kinda tune it out and wait to see whether people buy it or not.
This has of course changed over the past 20 years as all the OS limitations with the Mac were lifted and all PCs have kind of matured and you don't have massive increases in speed every year. So Apple's better quality, closer price parity, and better software support started to look better and better to actual tech people.
For one, M4 Max is awesome. For two, every other OS is now more annoying to me. Linux is more inconsistent, and the changes being made by major distros make little sense. Windows is a dumpster fire. The BSDs don’t work on anything I own, and the M4 is better anyway. Finally… pricing. For the price of my M4 Mac, there is no PC with as good a spec considering the price of GPUs. RAM and SSD? Yeah, Apple is nearly criminal… but the price of an NVIDIA GPU? Actually kinda criminal.
A child born on the day the first iPhone launched is old enough to vote now.
Many of those posts are being written by people who have been along for that ride, too, so it’s going to be hard to recapture that excitement after experiencing past hot products not changing your life. It’s like a middle aged American buying a new car - yeah, it’s nice but fundamentally nothing changes in your life and you’re never reclaiming the excitement of being 18 and going from marooned in a boring suburb to being able to travel, which is a transformative change even if it was in a clunky old hand-me-down.
The C1, while slower, was a little more energy efficient. Signal Reception seems to be ok too. I am expecting the C1X to be even better.
Combined with A19 Pro, C1X, N1. I would expect Air to be more efficient than 16 Pro. So with that in mind,
The Air ~3100 mah, the 16 Pro ~3600 mach should have similar battery life, or may be just slightly less than 16 Pro, a little bit better than iPhone 15 Pro with 3274mah.
If that is the case I say Air is actually not bad. And we can look forward into the future for even more energy efficiency OLED, SoC and newer Battery Tech. That would make Air perfect.
Not to mention iPhone Air is a required training for foldable iPhone. Their competitors are already making foldable phone with one side at less than 5mm. And is currently being held back by USB-C port. Apple needs at least one or two generation of learning to move in that direction. And iPhone Air is exactly that.
I am really looking forward to al the iPhone review this year. It has been a long long time since the iPhone produce range was exciting.
List of iPhone Battery Capacity.
Model/Battery Life Battery Capacity (mAh)
iPhone 17 Pro Max: 5088 mAh (100%)
iPhone 16 Plus: 4,674 mAh
iPhone 15 Plus: 4,383 mAh
iPhone 17 Pro: 4252 mAh (84%)
iPhone 17: 3692 mAh (73%)
iPhone 16e: 4,005 mAh
iPhone 16 Pro: 3,582 mAh
iPhone 16: 3,561 mAh
iPhone 15 Pro: 3,274 mAh
iPhone 15: 3,349 mAh
iPhone 14 Pro: 3,200 mAh
iPhone Air: 3149 mAh (62%)
Yeah, the trauma porn in Apple events has become quite annoying. We get it - if you don't have an Apple watch you're going to die.
All the best to the folks who where saved by any device, but given the large volume of devices sold - one has to assume there is a flip side to this coin, too.
iOS 26 actually has a lot of great features and convergence with the rest of the ecosystem (e.g. preview is awesome). But it lacks the polish that Apple has a reputation for; unfortunately 50% worse polish for Apple is still significantly better than Android and Windows. There just aren’t greener pastures to move to.
The post dismisses airpods, yet they are one of the most popular products in the US, with like 75% of young people owning a pair, great quality, features, and battery life. I dont think a swappable battery is even a good feature, the parts would be tiny and break easily given their size not to mention how often they could get lost
Even phones and laptops I’m willing to give a pass on, ever since USB-C got “good enough” and the battery life long enough.
If I had one complaint it’d be that they should sell one fat phone with no camera hump (because it has more battery).
Edit: I should have clarified as AirPods Pro are the ones I have experience with; no idea how the original AirPods are. But the Pros are phenomenal.
Also, I think the white is ugly. But kids seem to love it.
Also, they don’t have decent passive noise cancellation, so they’re not appropriate for mowing the lawn, etc.
My Sennheiser ear buds solve all these problems for a much lower price, and their sound quality is much better than the last pair of AirPods I tried.
To each their own, I guess.
An old groundskeepers trick for having music and ear protection is to get those big over ear protectors and put your buds on with that over them, just being mindful of volume of course.
With the big over ear hearing protectors that works much better than either in isolation.
Sadly, you usually have to find third party tests to find out what the passive noise isolation rating is for different brands. Manufacturers are terrible at marketing it.
Bluetooth honestly feels like a non-deterministic stack sometimes, it even took Apple 4 years to support it on the iPhone, how they have the AirPods working is close to magic.
They control the entire ecosystem and keep the variants and with it, the testing complexity, down as far as possible. That's how Apple stuff works so damn seamlessly.
Meanwhile, the rest of the world has to contend with dozens if not hundreds of Bluetooth chipsets, driver combinations, OS stacks... and each of these has their own quirks, and even if a bug gets fixed in a Bluetooth driver or controller firmware, good luck getting that distributed to users...
But you can buy much cheaper headphones with the H1 chip for fast switching between devices by buying one of the Beats headphones. I love my $60 Beats Fiex with the double flange ear tips for traveling.
I don't know what the h1 chip has to do with the fast switching—surely this is a bluetooth protocol detail, yea?
https://en.wikipedia.org/wiki/Active_noise_control
> I don't know what the h1 chip has to do with the fast switching—surely this is a bluetooth protocol detail, yea?
A detail apparently no-one else bothers to deal with. The amount of hardware out there that does bluetooth the worst way possible is horrendous, and I will gladly pay extra to not have those in my life.
But, a sucker is born every minute, and it seems most of them find their way into control of our anti trust laws.
What exactly should be “free”? The hardware? It is very much worth the extra $40 for the Beat Flex to have seamless integration between all five of my devices. Let alone the much better ANC of the AirPods Pro (or the AirPods with ANC).
The ones you have are bulkier on top of that, the AirPods Pro have heart rate monitoring when I exercise.
I don't doubt the Airpods Pro is better. But not "pay an extra $200 better".[1] My ANC is pretty decent. Sound quality's quite good. Adjusts to my hearing frequencies. Etc.
(The A40 has a much better battery life).
[1] Unless you need a hearing aid. Then it's a steal.
I’m always surprised to see people who are willing to cheap out on things they will use often over the course of years. The sound quality of my AirPods and the seamless switching between my Mac, iPhone, iPad, AppleTV and Watch make it more than worth $249.
I still think the price of battery replacements is way too high from apple. It's $150 AUD here which feels far and beyond the cost of the part cost itself.
So much for their carbon neutrality.
From searched / online numbers, Apple has shipped 150 million AirPods since 2016. The AirPods 3 weigh 5.5g. The gross weight of a basic Tesla model 3 is 1760Kg. I picked a Tesla because it has plastic, metals, magnets, copper, lithium - similar materials.
In the ~10 years Apple has been making AirPods the materials used (by weight) is ~ 470 Tesla cars. So, per year (avg, not really good for this), resources consumed is about 47 Teslas (by weight).
Apple claims 40% of AirPods 3 are from recycled materials, so ~ 290 crashed / discarded Teslas could provide part of these materials - on average 29 per year.
I did the above because it perceptually relates to "real things". Teslas are NOT carbon neutral, very much carbon negative.
The reality / HORROR of waste is far, far worse. Any single plastic bag used to dispose of weekly waste likely weighs more than a pair of AirPods. Any can, made of steel or aluminum, could likely could make a lot of AirPods. The toy or product you bought that had a flap that you could lift up - there was likely a magnet under there. Any disposed single use battery might have zinc, if it was a CR2032 or "watch" battery, lithium (or silver).
Yes, AirPods might be disposable. Do they improve the qualify of life of the humans that purchase them? What is the real cost in perspective - with everything else taken into consideration? If the AirPods are used to listen to music or entertainment, then the positive mental health aspects are likely significant in a positive value direction.
- Your model neglects the charging case with its own battery and microcontroller.
- A Trsla is more likely to be recycled properly than the same amount of earbuds. Itbis also more recycleable because ofnthe high amount of steel and other bulk materials in it.
- The ratio of semiconductor electronics to total weight is extremely different between the two products. And semiconductor manufacturing is extremely resource intensive. All we typically see is squeaky clean neon lit clean rooms, which belie the use of high amounts of aggressive and toxic chemicals that have to be produced somewhere and generate waste that is never talked about.
The car recycling v.s. electronics recycling question is interesting. I once had a very interesting conversation with an electronics recycler on a plane trip - phones could not be recycled like other electronics because of some of the metals content - in particular beryllium copper content (used in spring contacts). He described it as a lot of electronics is ground up and a chemical processes used to extract the valuable elements. With phones the grinding up was the toxic / dangerous prohibited part.
I think the semiconductor numbers are more subtle though. It is sq. mm in the product and yield that are factors. A single power switching element in a Tesla will likely exceed the total silicon sq. mm usage in an AirPod. There is a lot of electronics in a Tesla. Some of the Tesla circuitry is more exotic, Silicon Carbide or GaN. I need to look into how much recovery / reprocessing silicon mfg is using for the reagents. The waste produced isn't as bad as it was in the Silicon Valley heyday where every original mfg site is now a superfund site with very large plumes of toxic waste in the subsoil.
My phone spends a surprising amount of time on a charger. Most of the day while I'm at home, it's on a charger. I used to keep one at the office on my desk. The car has a charger too, and CarPlay so you might as well plug it in.
I'm not sure if it's a coping mechanism for poor battery life or just convenience.
For long days outdoors, I've also got a booster pack in the car with USB ports and an inverter (120V) that gets some use.
https://a.co/d/3g3F4eC
It can charge my MacBook Aur M2 once or my iPhone 16 Pro Max 3-4x. The iPhone itself can easily last flying and layovers all day.
I'm not sure how many times it would charge our phones. One day I think we did 4 different ones without issue.
When you're standing around at a BMX track, the functionality here actually made a lot of sense. It's not travel friendly in the same sense.
We have named ours "the cube".
Phone dead? Grab the cube. Tires soft? Grab the cube. Left the lights on in the car? You got it, the cube.
I won’t defend HomePods much, but skipping the other three misses a lot of the ecosystem value less technical consumers are getting. Turn your lights off with your TV remote. Go to a run with just your watch and headphones and take a call at mile 3. Approve a payment (or a sudo!) by double tapping your watch. Start a channel on your TV from Siri. And so on.
I’m not sure if Liquid Glass (that iOS 26 just insisted on capitalizing) is going to be worth anything, and definitely doesn’t merit the marquee. But the some of the design thinking is still there, beneath the surface, in the delightful interactions between parts of their ecosystem.
Come on. These are all minor improvements on existing products. Yawn.
I'm not a apple fan (been windows most of my life till moving to a new company that is Mac only, and have been on android for about 13 years at this point) but the airpods pro are maybe apples greatest product in a while (other then the M1 macbooks).
The audio quality+noise cancellation+transparency quality made them a super easy buy and I would buy the app3 as soon as my app2 die that's how much I love them as a android user. This is coming from someone who owns multiple iems and very expensive over the ears.
From everything reported so far, the app3 look like a solid spec bump at the same price, there isn't many products that keep that formula.
Edit: I am disappointed that the OP didn't talk about how all the iPhones now have "pro-motion" aka high refresh rate screens.
This is (personally) one of the biggest step up in quality, I would never buy a baseline iPhone because 60 Hz just looks gross to me now, it's immediately noticeable.
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