Steve Hayden, Writer Behind Apple's Pivotal '1984' Commercial, Dies at 78
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Steve Hayden, the writer behind Apple's '1984' commercial, has died at 78.
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https://en.wikipedia.org/wiki/Super_Bowl_XVIII
That must have been very exiting at the times, and may have been an additional factor to the spreading by word of mouth for this advert, to people who otherwise wouldn't have known/heard or cared about it, that much.