Cracker Barrel Unveils a New Logo as Part of Wider Rebrand Efforts, Sparking Ire

Posted4 months agoActive4 months ago

asdspel

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RebrandingLogo DesignCracker Barrel

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Rebranding

Logo Design

Cracker Barrel

Cracker Barrel's new logo and rebranding efforts spark criticism and negative reactions.

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01Story posted
Aug 22, 2025 at 6:03 AM EDT
4 months ago
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02First comment
Aug 22, 2025 at 7:27 AM EDT
1h after posting
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04Latest activity
Aug 22, 2025 at 8:37 AM EDT
4 months ago
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Discussion (5 comments)

Showing 5 comments

jleyank

4 months ago

1 reply

Probably trying to expand the regional and age aspects of their customer base. It’s a problem when one’s customer base can age out on you…. Neutralizing the “geographic feel” can also improve survivability in today’s hypersensitive environment.

Ya gotta have reasonable food and service. But that’s expensive and you have to get people looking to spend money in the door first.

crackerbar

4 months ago

2 replies

True. But the name has “cracker” in it, which can be construed offensive also. At what point do you just give it up and admit that all things that can be will be cancelled by the currently top-ranked consumer generation, and that they’ll make one hell of an HOA?

krapp

4 months ago

1 reply

Except no one is offended by "cracker" being in the logo. The outrage (manufactured as it is) is coming from right-wingers over the "nostalgic" elements being removed - despite most of them being far too young to have actually experienced the "old white guys eating crackers out of a barrel in front of the general store" era of Southern Americana - and a lot of them are reaching to call it a "woke" conspiracy of white cultural erasure or some nonsense.

It's a good thing KFC rebranded before social media and antiwoke culture were a thing, I guess.

jleyank

4 months ago

FWIW, KFC was (and still is I think) known as PFK in Quebec back near the turn of the century. Gotta conform to local laws and all that.

jleyank

4 months ago

The people who might be offended by “cracker” form their customer base. If a public company can’t grow it’ll die. Nobody will buy their stock.

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ID: 44982688Type: storyLast synced: 11/18/2025, 1:47:15 AM

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