10–20% AI Visibility Drift Identified – Send to Cmo or Cfo?

In the past quarter, one in five tracked brands lost measurable visibility across AI assistants - without any change in marketing spend.

As AI systems now mediate nearly a third of global consumer and B2B queries, this volatility is not campaign noise. It’s a data integrity failure inside generative engines that silently determines brand reach, relevance, and revenue exposure.